Since 1992 we have been representing and distributing world-renowned traditional brands which we carefully select in accordance with our philosophy of quality over quantity..
Our first brand was the exclusive English Ahmad Tea. Further brands were added over the subsequent 10 years: Pringles snack, Mr. Brown iced coffee, Bavaria Dutch non-alcoholic beer, Bornier French Dijon mustard and others.
In 2002, we began producing and distributing our first own brand – the Big Shock! energy drink. In 2013, this was followed by Grünhof premium syrups. In 2014, we introduced our third own brand onto the market – Yellow cola.
New BigShock! flavour
Big Shock! launched 2 limited editions. Summer Banana Kiwi and winter Plum & Cinnamon.
MR.BROWN expanded PET portfolio about a new flawour French Vanilla.
New BigShock! flavour
We expand the Big Shock! brand with the new Watermelon and Cherry flavour.
Yellow Cola and new Big Shock! flavour
We arrive on the market with the new Yellow Cola drink with a yellow colour and unconventional flavour.
We expand the Big Shock! brand with the new limited edition Apple flavour, Sporty with a high magnesium content and lemon and grapefruit flavour and Tea energy with the flavour of iced tea.
Grünhof fruit syrups
We expand the company’s portfolio with the excellent Grünhof Swiss syrups. We introduce the new Mr. Brown Caffé latte iced coffee flavour to the market. We modernise and expand our HQ in Kralupy n/Vltavou.
Significant company growth
Excellent business results mean we reinforce our logistics centre, set up a logistics department and transition to transportation outsourcing.
Mr. Brown in PET plastic bottles
Mr.Brown arrives on the market in closable PET plastic bottles. We create a specialised brand marketing department which is to deal solely in communicating our brands.
Energy bar Big Shock!
We introduce a new energy confectionery to the market – Big Shock! bar
We take over distribution of the popular world-renowned Pringles chips, and traditional French Bornier Dijon mustard. We boost our AM team, and our new promo team rolls out its operations.
Exclusive representation of the Bavaria brand
We acquire the rights to exclusive representation of the Dutch Bavaria brewery for the Czech Republic. We begin distributing its non-alcoholic range of Bavaria beers.
From smaller customers to wholesale and chains
Together with a change in business model, we move to a new headquarters in Kralupy n/Vltavou, which then becomes Al-Namura’s base.
Production and distribution Big Shock! begins
Milestone in company history – we take over production and distribution of the Big Shock! energy drink.
We import the additional Mr. Brown flavours, Noir, Cappuccino and Vanilla. The Ahmad Tea range already comes to 70 different packs. We construct warehouse space in Kralupy n/Vltavou.
Al-Namura, spol. s r. o. founded
We transform to become Al-Namura, spol. s r. o. and expand our Mr. Brown range to include the Blue Mountain flavour.
Distribution of Mr. Brown iced coffee
We import the first cans of Mr. Brown iced coffee into the Czech market.
Distribution of Steeves syrups
We acquire exclusive representation of Canadian company Panex in the Czech Republic.
Company founded, Ahmad Tea is our first brand
The company Al-Namura for trading (original name) is born and we import the first Ahmad Tea onto the Czech market.