Al-Namura

Est. 1992
en cz

Al-Namura

Since 1992 we have been representing and distributing world-renowned traditional brands which we carefully select in accordance with our philosophy of quality over quantity..

Sole distribution

Our first brand was the exclusive English Ahmad Tea. Further brands were added over the subsequent 10 years: Pringles snack, Mr. Brown iced coffee, Bavaria Dutch non-alcoholic beer, Bornier French Dijon mustard and others.

Own brands

In 2002, we began producing and distributing our first own brand – the Big Shock! energy drink. In 2013, this was followed by Grünhof premium syrups. In 2014, we introduced our third own brand onto the market – Yellow cola.

Company history

2017

New BigShock! flavour

Big Shock! added to its portfolio two new fruit flavors. Sparkling Big Shock! Blueberry-Raspberry and Lemon-Grapefruit has been developed in cooperation with our fans. Both flavors have become very popular and successful.

2016

New BigShock! flavour

Big Shock! launched 2 limited editions. Summer Banana Kiwi and winter Plum & Cinnamon.

MR.BROWN expanded PET portfolio about a new flawour French Vanilla.

2015

New BigShock! flavour

We expand the Big Shock! brand with the new Watermelon and Cherry flavour.

2014

Yellow Cola and new Big Shock! flavour

We arrive on the market with the new Yellow Cola drink with a yellow colour and unconventional flavour.

We expand the Big Shock! brand with the new limited edition Apple flavour, Sporty with a high magnesium content and lemon and grapefruit flavour and Tea energy with the flavour of iced tea.

2013

Grünhof fruit syrups

We expand the company’s portfolio with the excellent Grünhof Swiss syrups. We introduce the new Mr. Brown Caffé latte iced coffee flavour to the market. We modernise and expand our HQ in Kralupy n/Vltavou.

2011

Significant company growth

Excellent business results mean we reinforce our logistics centre, set up a logistics department and transition to transportation outsourcing.

2010

Mr. Brown in PET plastic bottles

Mr.Brown arrives on the market in closable PET plastic bottles. We create a specialised brand marketing department which is to deal solely in communicating our brands.

2009

Energy bar Big Shock!

We introduce a new energy confectionery to the market – Big Shock! bar

2008

Takeover of Pringles and Bornier distribution

We take over distribution of the popular world-renowned Pringles chips, and traditional French Bornier Dijon mustard. We boost our AM team, and our new promo team rolls out its operations.

2007

Exclusive representation of the Bavaria brand

We acquire the rights to exclusive representation of the Dutch Bavaria brewery for the Czech Republic. We begin distributing its non-alcoholic range of Bavaria beers.

2004

From smaller customers to wholesale and chains

Together with a change in business model, we move to a new headquarters in Kralupy n/Vltavou, which then becomes Al-Namura’s base.

2003

Production and distribution Big Shock! begins

Milestone in company history – we take over production and distribution of the Big Shock! energy drink.

2001
•••
1997

Ahmad Tea and Mr. Brown ranges grow

We import the additional Mr. Brown flavours, Noir, Cappuccino and Vanilla. The Ahmad Tea range already comes to 70 different packs. We construct warehouse space in Kralupy n/Vltavou.

1996

Al-Namura, spol. s r. o. founded

We transform to become Al-Namura, spol. s r. o. and expand our Mr. Brown range to include the Blue Mountain flavour.

1995

Distribution of Mr. Brown iced coffee

We import the first cans of Mr. Brown iced coffee into the Czech market.

1994

Distribution of Steeves syrups

We acquire exclusive representation of Canadian company Panex in the Czech Republic.

1992

Company founded, Ahmad Tea is our first brand

The company Al-Namura for trading (original name) is born and we import the first Ahmad Tea onto the Czech market.

We changed our business address.